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After skincare, what about haircare? Let's talk about this!

Alessandra Zappaterra haircare mulberrysilk pillowcase silk pillowcase

After skincare, what about haircare? Let's talk about this!

In these days, we talked about silk and skincare. But how can we match the benefits of pure silk to our hair? When I was a child, I was forced to wear short hair. I was attending a competitive swimming course and my grandma, to avoid rush and losing time, convinced me that keeping my hair short would have saved me time, being faster during competitions and other nice lies that I believed at that time. Once I grew up, out of habit, I continued to keep my hair short; I found it difficult to see myself with a different...

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Silk kimonos and silk eye masks are coming… SOON

Alessandra Zappaterra mulberrysilk pillowcase puresilk silk for skin

Silk kimonos and silk eye masks are coming… SOON

Even though the period is not really good for business, I thought it was right to concentrate on new projects and keep the business going anyway. But how? Now I will explain how we are moving in this period, made of anxieties, worries and anti-bacterial masks! As soon as I returned from Italy, my head was full of projects: an event for the launch of the brand, a temporary store and so on ... all before Easter! But no. Coronavirus stopped these ideas for a while because of the fear that spread easily everywhere in the world and forced many...

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Silk: the test of fire!

Alessandra Zappaterra hypoallergenic puresilk Silkpillowcase

Silk: the test of fire!

Many of you would have heard of some simple methods to immediately recognize if a material is actually what is presented and sold to us. For example, my uncle told me, in order to understand if we are buying a real or fake diamond, we can try to rub the stone with emery paper and see if the stone is chipped. In that case, we are purchasing a fake diamond! The same type of test can also be done with silk. But first, let's give some historical concerns about this fabric. You have certainly heard of Japanese kimonos, Indian saris...

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Korean skincare routine? Let’s talk about it!

Alessandra Zappaterra korean silk for skin silk pillow case skincare

Korean skincare routine? Let’s talk about it!

When I came to HK, the first thing that caught my attention was the huge number of Sasa shops. In Europe I never heard about Sasa, that’s why I was super curious to get in. I found out a lot of korean brands: this was the moment I started my research about korean skincare routine. I found out that korean girls are skincare products addicted and they are famous for their 10 step-routine, that refers to the way products are layered onto the skin. But which products they choose? In which order they use them? First of all, the number of steps...

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The most common mistakes we make in our daily routine (and how to solve them)

Alessandra Zappaterra dailyroutine silkbeddings skincare Sleepingbeauty

The most common mistakes we make in our daily routine  (and how to solve them)

Many times I hear complaints from friends and colleagues about their skin. There are those who feel it dry, those who feel it greasy, those who complain about acne and blackheads and do not know how to solve the problem. Sometimes, however, we don’t take proper care of our skin. Sometimes it could be for lack of time, laziness, haste and so on. Honestly, I can say we have to try to invest time when we remove our make up, as much as we spend time to get dressed and put our makeup on in the morning. But which are...

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