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Blog — silk for skin

Silk kimonos and silk eye masks are coming… SOON

Alessandra Zappaterra mulberrysilk pillowcase puresilk silk for skin

Silk kimonos and silk eye masks are coming… SOON

Even though the period is not really good for business, I thought it was right to concentrate on new projects and keep the business going anyway. But how? Now I will explain how we are moving in this period, made of anxieties, worries and anti-bacterial masks! As soon as I returned from Italy, my head was full of projects: an event for the launch of the brand, a temporary store and so on ... all before Easter! But no. Coronavirus stopped these ideas for a while because of the fear that spread easily everywhere in the world and forced many...

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Korean skincare routine? Let’s talk about it!

Alessandra Zappaterra korean silk for skin silk pillow case skincare

Korean skincare routine? Let’s talk about it!

When I came to HK, the first thing that caught my attention was the huge number of Sasa shops. In Europe I never heard about Sasa, that’s why I was super curious to get in. I found out a lot of korean brands: this was the moment I started my research about korean skincare routine. I found out that korean girls are skincare products addicted and they are famous for their 10 step-routine, that refers to the way products are layered onto the skin. But which products they choose? In which order they use them? First of all, the number of steps...

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